Brand

Brand, logos and partner badges

How Batteriepasswerk looks, sounds and gets embedded by others. Every file, colour value and code snippet on this page is yours to use without asking, as long as you follow the rules below.

Version
1.0
Updated
2026-09-09
Usage
Free for customers, partners and press

Clear space and minimum sizes

Keep one tile unit of empty space around the logo. A tile unit is a quarter of the symbol's height. Nothing enters that space: no text, no rule, no second logo.

1 unit = ¼ of the symbol height

Smallest permitted size

Symbol, screen
24 px high
Symbol, print
8 mm high
Lockup, screen
120 px wide
Lockup, print
32 mm wide
  • On photography use the one-colour light version only, and only over calm, dark areas of the image.
  • Never place it on patterns or gradients where contrast shifts underneath it.
  • Next to other logos, match optical height rather than file dimensions.

What not to do with the logo

The examples below are really rendered - this is what it looks like when it goes wrong. Please do not reproduce them.

CorrectUntouched proportions, the fixed colours, clear space around it. Everything below is a deviation.
WrongDo not stretch or scale it unevenly.
WrongDo not recolour it. Amber and graphite are fixed.
WrongDo not tilt, rotate or skew it.
WrongDo not add shadows, glows or outlines.
WrongDo not swap the tile for another shape.
WrongDo not break up the drawing or use it as an outline.

Colours

Graphite carries, amber leads. The accent marks exactly one thing per surface - the action that matters. Used decoratively, it stops meaning anything.

Base

Graphite for text and dark surfaces, paper for the ground. Warm neutrals: no pure black, no pure white in body copy.

Amber

The accent. In the product it is an OKLCH token so modern displays use the full gamut; in files and print it is a fixed hex value.

Status

For data states only: complete, in review, critical, pending. Never as a design colour.

One accent per view

Exactly one element per screen carries amber. Two equally strong accents cancel each other out.

Contrast before colour

Text on amber is graphite, not white. White on amber does not reach the 4.5:1 WCAG requires.

Status stays status

Green, yellow, red and blue always mean a data state in our interfaces. They are not a second brand colour.

Only four values on dark

On graphite the legal text colours are white, #F5F3EE, #D8D4CB and amber. Mid greys disappear.

Typography

Two families plus a monospace. Geist sets headlines and controls, Hanken Grotesk sets body copy, Geist Mono handles anything technical: identifiers, keys, GTINs, code samples. Both families are published under the SIL Open Font License and can be embedded freely.

Batteriepass 2027

Geist

Headlines, buttons, figures

Weights
400 · 500 · 600 · 700
Licence
SIL Open Font License 1.1
"Geist", "Hanken Grotesk", system-ui, sans-serif

Jede Zelle mit eigener Identität

Hanken Grotesk

Body copy, labels

Weights
400 · 500 · 600 · 700
Licence
SIL Open Font License 1.1
"Hanken Grotesk", system-ui, sans-serif

GTIN 04012345678905

Geist Mono

Identifiers, code, eyebrows

Weights
400 · 500
Licence
SIL Open Font License 1.1
"Geist Mono", ui-monospace, "SFMono-Regular", monospace

Type scale

RoleClassSizeFont
Page title.h1clamp(2.4rem, 5.2vw, 4.1rem)Geist 600
Section title.h2clamp(1.9rem, 3.6vw, 2.9rem)Geist 600
Card and block title.h3clamp(1.25rem, 1.8vw, 1.55rem)Geist 600
Standfirst.ledeclamp(1.06rem, 1.5vw, 1.28rem)Hanken Grotesk 400
Body copybody17pxHanken Grotesk 400
Kicker above the title.eyebrow0.72rem · 0.14emGeist Mono 500

Sizes are fluid (clamp): the first value applies on a phone, the last one on large screens. Use fixed pixel values only where a surface really is fixed.

Name and language

The name is one word, one colour, no internal capitals. It is never translated and never split in any language - including Chinese, where the rest of the site is localised.

CorrectBatteriepasswerk
Wrong
  • BatteriePassWerk
  • Batteriepass-Werk
  • Batteriepass Werk
  • BATTERIEPASSWERK

One word, capital only at the start. All caps only when the whole line is set in caps.

CorrectBatteriepasswerk (a brand of Muradyan GbR)
Wrong
  • Batteriepasswerk GmbH
  • Batteriepasswerk AG

Batteriepasswerk is a brand, not a legal entity. The entity is Muradyan GbR, Hamburg.

Correctthe battery passport from Batteriepasswerk
Wrong
  • a Batteriepasswerk
  • the Batteriepasswerk

The name takes no article and does not become a generic term.

CorrectBattery passport software by Batteriepasswerk
Wrong
  • Battery Passport Factory
  • 电池护照工厂

No translation, no transliteration. The wording around it may of course be in any language.

Tone of voice

Precise, not loud

We describe what the product does and name deadlines and articles of law. We do not need superlatives.

Never legal advice

Every statement about the regulation carries the line: not legal advice, the regulation text is binding. Please keep it when you quote us.

No implied certification

Neither we nor you may suggest that Batteriepasswerk certifies or approves a product. We publish passports; we do not assess conformity.

Partner badges

Three badges for your own site: for customers, for confirmed partners, and for product pages with a live digital battery passport. Pick variant, background and language - preview and code follow along.

Background
Language
Powered by Batteriepasswerk
Light surface
Dark surface
Size: 197 × 48 pxSVGPNG @2x

Embed it

Copy, paste, done. The badge is served from our domain, so it stays current when we refine it. Please keep width and height - without them your layout jumps while the image loads.

<a href="https://www.batteriepasswerk.com/en" rel="noopener">
  <img src="https://www.batteriepasswerk.com/brand/badge-powered-en-light.svg"
       alt="Powered by Batteriepasswerk"
       width="197" height="48" loading="lazy">
</a>

Badge rules

  1. 01The badge links to batteriepasswerk.com and nowhere else.
  2. 02Scale proportionally only, and never below 160 px wide.
  3. 03Colours, wording and arrangement stay as they are - there is no custom badge variant.
  4. 04Do not place the badge where it reads as a test mark or seal of approval.
  5. 05If the partnership ends, remove the partner badge within 30 days.

Product imagery and screenshots

You may use dashboard screenshots in reports, talks and press articles.

No real customer data

Show your own data or sample data. Third-party company names, serial numbers and suppliers must not be legible.

Do not rebuild the interface

Crop and scale as you like. Compositing several screens into a feature that does not exist is not fine.

State the date

The interface changes. A date on the image saves everyone the question of which version it came from.

Press images on request

For print we supply the symbol and lockup at high resolution plus cleared product views.

Terms of use

The brand, logo and badges belong to Muradyan GbR. You may use the files on this page free of charge and without separate approval, within the scope described here. This permission is revocable at any time and transfers no rights in the trade mark.

Allowed without asking

  • You are a customer and use the badge to show that your passports run on Batteriepasswerk.
  • You are a confirmed partner and use the partner badge while the agreement is in force.
  • You name us in a tender, a report or a presentation.
  • You report editorially and use the logo or screenshots in the article.
  • You present your integration and show our logo alongside yours.

Not allowed

  • The logo inside your own logo, wordmark, domain name or app icon.
  • Any presentation implying certification, testing or endorsement by us.
  • The partner badge without an existing partnership.
  • Selling or redistributing the files, including as part of a template or icon pack.
  • Modified logos, custom badge variants, re-typeset wordmarks.
  • Use in a context that is unlawful or disparaging, or that claims a relationship with us that does not exist.

Download the brand kit

One archive with everything on this page: logos in SVG and PNG, all eighteen badges, the colour values and a short version of the rules as a text file.

  • Symbol in colour and one-colour, SVG and PNG
  • Lockup light and dark, SVG and PNG @2x
  • 18 badges: 3 variants × 3 languages × light and dark
  • README with colour values, fonts and rules
Brand kit (ZIP)

Font files are not included - download Geist and Hanken Grotesk from Google Fonts under the Open Font License.

Press and special formats

Need a vector file for a trade-fair banner, a print resolution, or clearance for an edge case? One short email is enough.

info@batteriepasswerk.com
May I show the Batteriepasswerk logo on my website?

Yes. Customers, confirmed partners and the press may use the logo and badges without separate approval, as long as they stay unmodified and do not imply certification or endorsement. Every file is in the brand kit on this page.

How do I embed the partner badge?

Copy the HTML snippet from the partner badges section. It loads the SVG from batteriepasswerk.com, sets width and height against layout shift, and links to our home page. The same embed is available for React and Markdown on separate tabs. The partner badge itself is reserved for confirmed partners; everyone else uses the “powered by” badge.

Which colours and fonts does Batteriepasswerk use?

Graphite #0E1116 as the base, amber #DD8A3D as the accent, on warm paper white #FAFAF8. On the web the accent is set as an OKLCH token; in files and print it is a fixed hex value. Type is Geist for headlines, Hanken Grotesk for body copy and Geist Mono for identifiers and code - all three under the SIL Open Font License 1.1.

May I modify, recolour or incorporate the logo into my own?

No. The symbol and wordmark keep their shape, colour and proportions. Building it into another logo, wordmark, domain name or app icon is out of scope. If none of the supplied variants fits your case, write to us.

How is the name written correctly?

Batteriepasswerk: one word, only the first letter capitalised, no hyphen, no internal capitals. The name is never translated. The legal entity is Muradyan GbR in Hamburg - there is no “Batteriepasswerk GmbH”.